Here’s my chat with Mike O’Connor, founder of Ardith Publishing, about his new book Pages to Profit.
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On this special episode in the series entitled Made In Canada – Creator Resources, I chat with specialists in particular areas to discuss whether Canadian comic book and graphic novel creators have all the resources they need in Canada to produce and promote their content
Based in London, Ontario, Mike O’Connor is a publishing strategist, book coach, and founder of Ardith Publishing. He’s helped hundreds of authors transform their expertise into client-generating books that build authority, drive revenue, and open doors. With a background in both writing and marketing, Mike brings a practical, results-driven approach to publishing—one that bridges storytelling with strategy. When he’s not coaching authors or building book-based business systems, he’s likely reading, road-tripping, or championing bold ideas and untold stories.

MIke’s latest book, Pages to Profit: How to Turn Your Book into Clients, Cash, and Credibility, is a practical playbook for using authorship as a business growth engine. Whether you’re a coach trying to stand out in a crowded field or a founder wanting to build authority fast, this book shows exactly how to turn a book into a scalable marketing and client-generation machine. Inside readers will discover: How authors like Brené Brown and Tim Ferriss turned books into global brands; Step-by-step strategies to build your network, media presence, and client pipeline; and, Real-world tactics for lead generation, content marketing, and premium offer upsells.
Discover more about Ardith Publishing at https://ardith.ca/
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